Building cultural bridges.

The tourism of tomorrow begins today.

IDM South Tyrol are raising the quality bar and creating tourism development that stands the test of time.

Through a mix of targeted promotional campaigns, PR and co-marketing projects, IDM promotes South Tyrol as a tourist destination in selected European markets and develops strategies and measures to consolidate our destination in the long term. Through data analysis, market research and new digital strategies, we look to the future of tourism in South Tyrol by keeping pace with the latest trends.  

Over the years, South Tyrol – through the South Tyrol brand – has learned how to make the transition from a “dot on the map” to a tourist destination capable of providing guests with unique experiences and a distinctive, unmistakable lifestyle.  

Here’s what we do for tourism marketing
Development of innovative products

We work together with our tourism partners to design first-rate offers.

National and international campaigns

We raise the profile of South Tyrol in long-standing and emerging markets.

PR and Reporting

We coordinate a number of PR schemes and work together with influencers.

Online communications 

We are an online companion for guests at every stage of the customer journey.

Internationalisation of sales

Through B2B Sales, we boost the number of arrivals from new markets.

Tourism data

We monitor the sector and publish statistics and analyses.

Market and trend research

We analyse the trends and features of individual markets and travel behaviour.

Synergy with the agri-food sector 

We bring quality products from South Tyrol together with the tourism offer.

Go where the road takes you

Step by step towards premium destination

South Tyrol brand
Tourism data
Product development
Public relations

Brand leadership

We are working towards establishing South Tyrol as a premium, top-of-mind destination. In pursuing this goal, raising awareness of our province is not sufficient as a sole measure; first and foremost, we must enhance the appeal of the region to our target audience.

Quality leadership

In matters of sustainability, we guarantee the highest of quality. In our pursuit of this goal, we place a strong focus on constant product innovation, an essential feature in a premium destination.

Internationalisation 

We intensify our marketing campaigns in the nearest long-standing markets, and strategically select the most promising emerging markets of Europe. By taking this approach, we are safeguarding the future of tourism at all three levels of sustainability: economic, social and ecological.

Our tasks

Past and future, hand in hand

Product development

Adapt existing offers to the key values of South Tyrol, and create new offers

IDM Südtirol entwickelt mit den touristischen Partnern Produkte und Angebote zu sechs definierten Reisethemen.

Campaigns

Image and theme campaigns, both in long-standing and emerging markets

IDM will durch gezielte und kontinuierliche Kampagnen die Bekanntheit und Attraktivität von Südtirol als Destination, Herkunftsland von Agrarprodukten und Standort für Industrie und Handwerk stärken.

Public relations

Promotion of positive public perception

IDM Südtirol koordiniert PR-Aktivitäten, um das Lebensgefühl Südtirol in Print- und Onlinemedien zu vermitteln und spezifische Reisethemen zu platzieren.

South Tyrol online

Client assistance at every stage of the search for information

IDM Südtirol verfügt über zahlreiche Kommunikationsmedien, um den Gast entlang der gesamten Customer Journey digital zu begleiten.

Social Media

Bewusst gewählte Kanäle

Social Media ist ein elementarer Teil der Kommunikationsmaßnahmen der Destination und Marke Südtirol.

Sales in the tourism sector

Establishment of new markets and sales channels

Im digitalen Zeitalter kristallisieren sich neue, innovative Formen der Zusammenarbeit zwischen Tour Operator, MICE-Organisatoren, New Business Akteuren und den Südtiroler Leistungsträgern heraus.

Mitarbeiter

Mitarbeiter filtern